Cement has been used for a long time due to its practicality and relatively low cost. It provides a strong and durable material for real estate developers and builders, and it can be purchased in bulk at cheaper prices compared to alternative materials available in the past. Over time, cement has continued to be widely used and has become a staple material for construction and infrastructure projects.

However, cement may no longer be the best option due to several reasons, one of the most important being the damage it causes to the environment. The production of cement requires limestone to be burned in furnaces at temperatures reaching up to 1,400 degrees Celsius. This process releases vast amounts of carbon dioxide into the atmosphere, which is a greenhouse gas that contributes to global warming. As a result, cement production is responsible for approximately eight percent of global carbon dioxide emissions.

With increasing awareness of environmental damage, governments are introducing stricter regulations to reduce pollution. These include environmental permits that allow companies to emit pollutants only up to a certain limit. Exceeding these limits can lead to heavy fines, increasing production costs and making it more expensive and difficult for businesses to manage multiple projects at the same time.

Cement can also present practical challenges during construction. If cement is found to be blocking pipelines, drainage systems, or sewage lines, or if it causes disruptions to walkways near construction sites, businesses can face fines that may reach several lakhs of rupees, depending on the severity of the issue. Housing authorities carry out building inspections very strictly, and if they believe that occupants may be at risk, they may refuse to grant permission for the transfer of ownership to customers. According to the Brihanmumbai Municipal Corporation, one of the conditions for granting an Occupancy Certificate is the absence of issues related to water supply and sewage systems, which can sometimes be caused by improper cement usage. Delays in obtaining the Occupancy Certificate can result in postponed project openings and additional expenses to resolve the problems, ultimately costing businesses more than they initially expected.